Theme Focus
Third Friday Educational Encounter-
Know Your Audience: How to Choose the Best
Marketing Strategy
Download Christina Hawkins'
presentation
Friday, July 17, 2009
You Will Learn:·
- Recognize the effectiveness and pitfalls of
e-mail marketing
- Identify the value and expected outcomes of
engaging in blogs
- Understand how our brain interprets messages
(i.e., face to face, e-mail, and telephone
- Research the market and your customer to be
able to understand the customer*s objectives and challenges. Show how your
idea/product/service links to the client*s objectives and challenges.
- Learn how to get the most from different media
to communicate/network with your customer.
- Strategically design the most effective way to
reach your customers using various methods.
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